WholeHome

This is really simple… If you:

• Are tired of paying big SS to the big Cable companies
• Really wish you didn’t have to go down to your living room to watch your recorded shows
• Want to be able to pause movies in one room and continue watching in another
• Want to take back control of your home entertainment

then Xtender is something you’ve probably already wished was in the store!

So – let’s take a few steps back – this all started at a party, we wanted to send the kids to the basement to watch a movie (so the fun could really begin) but we couldn’t seem to find a DVD that wasn’t either cracked or had peanut butter on it – after a bit of frustration we ended up with the old “There really has to be a better way”.

The founders of BOCS really have a diverse background – the CEO

Todd

is an old “internet appliance guy”, the CTO

Curt

has years and years in the hard drive business, and I

David

(Marketing officer, Tech Support, and all around office-weenie – and yeah, for some reason my head looks like a pumpkin in this picture) came from the WiFi world (Al Gore may have invented the internet but I’ve got dibbs on the early days of Wireless-Lan). We all came at the problem a little differently but ended up with an idea to create something that would work in everyone’s home, wouldn’t take a whole crew a month to install, would be so simple to use it really didn’t need an instruction manual, and hopefully would transform the way we all “do” home entertainment. That idea got us started and we began writing the business plan in the winter of ’06/’07.

Our first alpha units showed up in August of 2007 – and while they were not pretty they worked pretty well – The remotes were completely different (pretty much off the shelf cases) and we got these out to 30 or so folks to get some feedback on usage, in home wiring, the remote buttons and pretty much every other aspect of the product including how many channels were needed and how far the remotes needed to reach.

I told you it wasn’t pretty…

We realized pretty quickly that the heart of the system was the remote control – how it feels in your hand, what buttons it had, how easy it is to use in the dark etc… And the Xtender box itself needed to look cool sitting on top of your home entertainment center – and the biggie, it really needed to be easy to install. So we took all that input and dove into achieving all those goals as rapidly as possible – all while setting up a world class production and supply chain – those were some busy times…

But, frankly, it was a blast – as the marketing guy, I got to achieve every guy’s dream – I got to design, from scratch, my very own remote -

BOCS Remote

We got to production in August of 2008 and now have hundreds of Xtenders installed all over the country.

We have some great offices in Boulder Colorado, and this has become a product much more in demand than we ever envisioned. Turns out it is one of those products that people either say “I’ve always wanted something like this”, “I was just telling my wife that I wish we could do that”, or the old “I really wish I’d have thought of that”… which are all good signs.

Stay tuned for a lot more information on BOCS, Xtender, and, hopefully, how we can help to improve your life…