WholeHome

You will notice a previous blog entry on this same topic, but it has been such an overwhelming topic of discussion lately that I need to update a few things.

Why is it such a big topic? Mainly because Comcast has done such a poor job of explaining what they are doing and why. The best example so far? I was standing in a Comcast office recently and this poor guy came in with a stack (6) set top boxes that he had ripped out from all his TV locations. He said he had received a letter saying Comcast was going all digital and that he needed to get equipment for all his TVs to be able to view the new digital channels. What a huge waste of this guy’s time – having to rip them all out and then just put them all back when the lady behind the counter said he didn’t need to change anything… He was pissed, and all it would have taken was a little bit better consumer education.

Instead of the standard – almost unreadable – red screen saying Comcast is converting, how about putting up a simple 1 minute instructional video that repeats… Come in, I mean this really is not that hard.

Bottom line, we have tried to explain the “backside” of what the cable companies are doing – with a new set of webpages – why, how, when, and how much it will cost you… Check it out here.

If you want the condensed version, just check out the youtube video (but if you get hooked on the video you will go to the website anyway… It is an addiction.